Preferred Provider of US Internet Households

Parks Associates' new research shows 42% of US internet households indicate an electricity provider/utility as their preferred provider to deliver an app to monitor their energy usage. Their latest study—Smarter Energy at Home: Intelligence, Coordination, Services—of 8,000 US internet households show continued demand for information and products that help reduce energy usage at home.

Study Highlights:

61% of households report electricity costs are too high. Across segments, consumers feel their electricity costs are too high.
50% of consumers actively work to reduce energy consumption; 36% need help.
Saving energy is a top three reason smart home device owners coordinate their devices into "routines."
Electricity providers struggle with customer satisfaction, with an NPS of -25.
Only 22% of smart thermostat owners currently participate in a demand response (DR) program.

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"The huge and fast expansion of data centers for cloud computing and AI is driving unprecedented demand for electricity, putting pressure on grid stability and resource management. The residential consumer market presents a key opportunity to enhance load flexibility and demand-side management," said Daniel Holcomb, Sr. Research Analyst, Parks Associates. "By leveraging smart home technologies, dynamic pricing models, and DR programs, utilities can shift and reduce peak energy consumption."

Are electricity demands from consumers straining the grid?