Exercise Your Imagination NOW!

Putting your imagination to work is not only fun, it might even be profitable. And, there are so many different products, machines, toys, events, scenarios, adventures and so on that you can imagine. It is natural to imagine that something can be nicer, or faster, or stronger, or cleaner, or tastier – even if you think it’s impossible – because we all want a better world to live in. Imagination is the core activity of innovation.

"The true sign of intelligence is not knowledge but imagination." Albert Einstein

When my children were younger, my imagination was tested every night. I would make up bedtime stories for them without any preparation or planning. They were always off the cuff. It was challenging because if the story wasn’t interesting they would complain. Occasionally I made one up that they loved and would request over and over again. I would get tired of the story before they would, so I would add to it, or enhance it in different ways, continuing to use my imagination.

"Imagination is like a muscle. I found out that the more I wrote, the bigger it got." Philip José Farmer

Imagination is a great escape from our stressful daily lives. I actually tell myself stories to help me fall asleep at night. I imagine adventures with me as the central character. The adventures aren’t too exciting because the goal is to fall asleep. They are interesting, but a little mundane. Some I will use for days or weeks until I get bored with it. Others have sustained my interest for months, and one for years. That one, with a number of variations, was about building, then packing, a homemade rocket ship that I would fly to the moon.

"Imagination will often carry us to worlds that never were, but without it we go nowhere." Carl Sagan

Imagination is not just for children or daydreamers. My passion is storytelling, which explains how and why I typically use my imagination. I also like to make people laugh, so I frequently look for humorous connections so I can make a joke on the spot. I also do this when I prepare for a speech. I study the audience and try to find common quirks about their business or industry, and then use that to create a joke that helps them accept me as an insider. For example, I might say to a group of accountants, "You never really learn to swear, until you’ve worked during tax season."