Latest from Fiber Installation/Deployment
Broadband (and Metaverse) to the Boonies
Fiber Frees Florida Folks from Bandwidth Frustration
When several service providers told me that high-speed Internet services would be available in my subdivision “next year,” I was frustrated. The next year, I implored them to help our eastern Manatee County neighborhood. They replied, saying it would be multiple decades before they would bring their Internet services to our community. The subdivision was too far out, and the five acres lot sizes were too large for the companies to make a profit.
Fortunately, I’d been curious about whether our area could be served by fixed wireless. And since it looked promising, I asked my father-in-law, Charley Matson, and my brother-in-law, John Matson, to join me in giving it a go. That’s when we incorporated a new company, Myakka Technologies, Inc, which became the first company to offer high-speed broadband to Myakka City and the surrounding area. I remember the excitement of installing our first customer—my next-door neighbor. Word quickly got out that there was “high-speed” Internet service available in our subdivision of Magnolia Hill in West-Central Florida. People no longer had to settle for dial-up delivered over degrading copper phone lines that crackled and hummed when it rained.
Over time, Myakka’s customers signed up for home-grown Internet access. Then came the Florida summer, with its daily vicious lightning storms. Fixed wireless transceiver technology was not designed for Florida’s extreme lightning, and we found ourselves replacing expensive transceivers almost daily during that summer. Once, we replaced the $1,800 transceiver twice in the same day due to the lightning. We started thinking, maybe there’s a reason no one else is doing this in Florida.
Later that summer, after yet another lightning bolt hit the transceiver and another $1,800 expense, we were really questioning the future of the company. Just as we were ready to throw in the towel, a neighbor called and pleaded with us not to quit. The family offered to come over and help with repairs or anything else that required manpower. So, we trudged on, and on.
We made it through that summer and built up our cash reserves to meet the next summer’s expenses. But, the next summer, lightning returned with a vengeance. Thankfully, we had more paying customers, providing some of the necessary funding for repairs. The transceiver technology had also improved, which somewhat reduced the frequency of the devastating strikes.
Fast-forward to 2010 when the federal government was trying to stimulate the economy, they offered low interest loans and grants to companies willing to deploy high-speed Internet into rural areas of the country. We were immediately awarded a grant/loan to deploy an underground fiber optic network for Internet and landline phones in the Eastern portions of Manatee and Sarasota Counties under Myakka Communications, Inc. To build it out, we partnered with companies like DZS, whose Gigabit Passive Optical Network (GPON) broadband connectivity solutions have been a critical part of our fiber network for over a decade. We committed to serving 1,500 customers; but grew to 1,800 customers by the time the project was complete. By 2019, we had 2,800+ users. By mid 2022, we surpassed 3,500 users.
Three CSPs replied, “saying it would be multiple decades before they would bring their Internet services to our community. The subdivision was too far out, and the five acres lot sizes were too large for the companies to make a profit.”
Today, the rapidly growing population migration in Sarasota and Manatee counties has fueled our continued growth further eastward. We were recently recognized by BROADBANDNOW® as the “Fastest Fiber Provider(s) in Florida - Small Provider Category” with symmetrical gigabit available to all of our subscribers. We also currently have an almost 100% take rate among the subdivisions and businesses we pass, and it’s no wonder given the critical need for all-fiber broadband service levels since the pandemic. GPON network architecture provided by DZS allows us to scale as needed by deploying Optical Line Terminals (OLTs), Optical Network Terminals (ONTs), and Wi-Fi gateways. It also has resulted in downtime being close to zero and service calls decreasing by more than 90% since moving to a fiber-based network.
FTTx meets the work-from-home needs, as well as for school, entrepreneurial business operations, telemedicine, gaming, and other services that people increasingly want and need. Partnering with a company like DZS, that is based in the US and has manufacturing operations less than an hour’s drive away, helped us overcome significant challenges to bring gigabit-class, 100% fiber optic services to a rural area that large providers aren’t serving.
With the federal government funding $65 billion to extend broadband infrastructure to unserved and underserved areas, we know fiber is the right choice. And we’re pleased to continue serving our community with a future-proof network.
ABOUT THE AUTHOR
Mark Ackaway is Co-Owner and CTO of Myakka Communications. For more information, please email [email protected] or visit www.myakka.com
Preventing Customer Churn Before It Happens
By Tuncay Cil
Despite all the technological advancements and innovation offered today, subscribers’ experiences are still largely full of frustration and lack of control, which makes them susceptible to churn.
Why is this still the case and what can service providers do to deliver an enhanced subscriber experience? The answer lies in three long-standing problems undermining the true potential of network transformation for both subscribers and service providers.
1. Lack of user input
In many places, there are still a limited number of Internet providers. You select one and you get what they give you. Performance and Quality of Experience (QoE) may vary depending on the provider, the service and time of day, among other factors.
Consider when subscribers want to proactively order additional bandwidth for a telehealth session or virtual meeting. Most are unable to get it—EVEN if they’re willing to pay extra.
Subscribers know what they want to do (surf the web, play a game or stream an 8K movie), but this doesn’t translate to the network, which has always been a problem with Internet services. By intelligently combining networking, computing and analytics, we now have the ability to address this issue.
We are seeing the first signs of creating bandwidth on demand in the enterprise space, but it remains on the horizon for residential subscribers.
2. Technology silos
Technology silos block segments of the service delivery pipeline from interoperating. As an example, let’s say a residential Internet subscriber is paying $85 per month for a fiber-based Internet service that promised to deliver 500 Mbps performance. Their in-home router supports even higher capacity—up to 1 Gbps. Everything is connected properly, but a speed test shows they’re only getting 50 Mbps. Why aren’t subscribers getting what they are paying for?
It’s because the subscriber, router and the ISP’s network are unable to exchange information to optimize the user experience.
New technology may bring the potential for modest, incremental improvements, but these enhancements may help marketers more than users. Fundamentally, the subscriber experience hasn’t changed much despite long-term significant investments by the communications service provider and the network operator is often limited in their ability to see and respond.
3. Ecosystem incompatibilities
Incompatibility and integration headaches run rampant across an operator’s network hardware, software, and firmware. The overall network might contain many different functional elements and ecosystems, but these often cannot be integrated end-to-end to provide adequate monitoring of on-premises experiences at the carrier’s back-end systems.
Because these disparate network elements were not designed for universal compatibility, CSPs can only monitor parts of the network, and don’t have a holistic view. Thus, they can provide only very limited prescriptive diagnosis for subscriber issues.
Consider a dashboard that gives customer care agents an end-to-end view of network health and the ability to proactively identify and resolve customer issues. (See Figure 1 above.) Its objective is creating a vendor-neutral ecosystem with connectivity across solutions to reduce operational costs, maximize return on assets, and enable far superior customer experiences. Open standards compatibility helps bridge gaps to different standard-compliance CPEs.
At the end of the day, subscribers want an uninterrupted, seamless connectivity experience. If they don’t get this experience, then they may churn. Recapturing churned customers can cost $4,000-$8,000 per instance. That’s why it’s imperative service providers act now to turn customer frustration into advocacy!
ABOUT THE AUTHOR
Tuncay Cil, is Chief Strategy Officer, DZS. He is a pioneer with more than 20 years of experience in executive leadership in creating and delivering innovative cloud managed smart home solutions. The DZS CloudCheck solution is leveraged by top communications service providers across 28 million homes worldwide. For more information about vendor-neutral, standards-based interoperable solutions, visit https://dzsi.com/company/contact/contact-dzs/ or visit https://dzsi.com/. Follow DZS on Twitter @DZS_Innovation.
Mark Ackaway | Co-Owner and CTO, Myakka Communications, Inc.
Mark Ackaway is Co-Owner and CTO of Myakka Communications, Inc. For more information, please email [email protected] or visit www.myakka.com.