KISS Me, Pleeeeeaazzzz

Consumers want the simplicity that CSPs can deliver. They see value in receiving a bundle of channels and services from a single source, and they are increasingly seeking out options that offer OTT services bundled with their home services. Parks Associates research reveals that 59% of OTT subscribers reported that they prefer one bill and one account for all of their home subscription services.

Source: http://www.parksassociates.com/blog/article/04212022