It’s Just a Game

About half of US gamers say playing games helped them stay connected to other people, while close to 60% say playing games helped them through a difficult time. And 61% say personalizing their game character or avatar helps them express themselves.

As game experiences become increasingly sophisticated and multilayered, they are steadily blurring the lines between real and virtual worlds—moving us closer and closer to the promise of the metaverse.

Deloitte says 82% of US gamers who attended a live in-game event say attending that event prompted them to purchase digital or physical merchandise.

Source: https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey.html/#trend-6