Halloween Candy Corn Research—Money WELL Spent

The National Confectioners Association has released opinion research to get a grip on our candy corn eating preferences. A recent NCA survey found that 33% of candy corn loyalists nibble the narrow white end, just 16% start with the wider yellow end, and more than half of all consumers just go for it and eat the entire piece at once.

Source: https://prnmedia.prnewswire.com/